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We don't just build software. We deliver results. EXPLORE NOW!
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We turn ideas into scalable products with proven delivery across 18+ industries. EXPLORE NOW!

AI CPQ & Pricing Advisor

Configure products, guide deal pricing and enforce discount policy so reps quote faster and protect margin, with Bonami X AI's CPQ and pricing advisor.

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100 Fastest Growth Companies
Global Spring Winner
Top App Development Company
AWS Partner Network
Google Cloud Partner
Highly Rated on Trustpilot
Verified Agency
Top App Development Company
ASSOCHAM Member

Sales & RevOps

The Margin Erosion of Manual CPQ and Pricing

Pricing inefficiency costs enterprises 2–4% of revenue, and 30–40% of list price is lost to undocumented discounts. CPQ-optimised firms achieve 48% higher quote-to-close rates — and a 1% price improvement alone delivers 8–11% operating profit uplift.

Read the full evidence

40% Bonami deployments deliver 3–8% ASP improvement and 30–48% higher quote-to-close rates, with quote cycles compressed from days to minutes. Book a pricing optimisation assessment.

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Business impact

11%

operating profit improvement from a 1% improvement in price realisation — the highest-return lever available to enterprise sales operations

40%
For a $100M enterprise, that's $20M–$40M of avoidable erosion.

Core Capabilities of the AI CPQ Pricing Advisor

Six capability pillars — product configuration, AI-guided pricing, discount management, margin intelligence, integration, and analytics.

01

Product Configuration

Valid configurations enforced in real time.

02

AI-Guided Deal Pricing

Optimal deal price, margin floor intact.

03

Discount Approvals

Guardrails by segment, size, and authority.

04

Margin Intelligence

Live margin visibility on every quote.

05

CRM & ERP Integration

Salesforce, Oracle, and SAP connectors.

06

Pricing Analytics

ASP, discount, and win-rate dashboards.

How the AI CPQ & Pricing Advisor Works

  1. Step 1

    The advisor reads the deal context — customer account, opportunity size, product mix, competitive signals, and stage — and generates an AI pricing recommendation with win probability, margin impact, and deal desk risk score before the rep commits to a number

  2. Step 2

    Product configuration rules are enforced in real time — incompatible components, missing required add-ons, and pricing dependencies are flagged and resolved before the quote is generated, eliminating the rework and re-approval cycles that delay enterprise deals

  3. Step 3

    Discount approval workflows are triggered automatically when a rep's proposed price crosses a margin or discount threshold — deal desk approvers receive AI-generated deal context and a recommended decision, not a blank request

  4. Step 4

    Every quote, pricing decision, discount override, and approval action is logged to an immutable audit trail — giving revenue operations complete visibility into where margin is won and lost across every rep, region, and product line

Why Choose Bonami's AI CPQ Pricing Advisor

A 1% CPQ pricing gain lifts profit 8–11%.

AI CPQ & Pricing Advisor outcomes

Win-Rate Pricing — Not Gut-Feel Discounting

Win-rate pricing grounded in your actual historical deal outcomes — consistent across every rep and region.

Deal Desk in Seconds — Not Days

Approvers get auto-generated deal context and SLA escalation, so a 1–3 day discount wait becomes seconds.

Consistent Margin Protection Across Every Rep, Region, and Channel

Margin protection embedded in the quoting workflow — every exception visible, documented, and logged.

Integrations

Works With Your Existing Sales and Revenue Stack

The AI CPQ Pricing Advisor connects to leading CRM, ERP, CPQ, and contract platforms.

7 named systems it connects to

Running something not listed here? Tell us on the call — scoping the connector is the first step.

Bonami X AI AI CPQ & Pricing Advisor
  • Salesforce logo Salesforce
  • SAP logo SAP S/4HANA
  • Oracle logo Oracle CPQ
  • HubSpot logo HubSpot
  • NetSuite logo NetSuite
  • Docusign logo DocuSign
  • Microsoft Dynamics 365 logo MS Dynamics 365

AI CPQ & Pricing Advisor — FAQs

[ 1 ]

What is an AI CPQ Pricing Advisor?

Embeds pricing intelligence into the configure-price-quote workflow — configuration, AI-guided deal pricing, discount routing.

[ 2 ]

It trains on your closed-won and lost deals, then scores every proposed price with a win probability and margin.

[ 3 ]

Certified connectors for Salesforce CPQ, Dynamics 365, HubSpot, Oracle CPQ, SAP S/4HANA, and NetSuite.

[ 4 ]

In-authority discounts pass through; anything above threshold auto-routes to the right approver with deal context.

[ 5 ]

Yes — modular SaaS bundles, manufactured variants, services rate cards, and multi-year subscriptions with uplift.

[ 6 ]

Separate pricing tiers, discount structures, and margin floors per partner tier — reseller, VAR, distributor, SI.

[ 7 ]

Standard implementation runs 6–10 weeks: integration, model training, validation, then phased go-live.

[ 8 ]

3–8% ASP improvement within 90 days, with discount requests down 15–25% and deal desk capacity up 3–5x.

[ 9 ]

Quoting software assembles documents; CPQ software also enforces configuration rules and pricing logic first.

[ 10 ]

Yes — CPQ software automates configuration, pricing, discount approvals, and quote assembly end to end.

40% of List Price Lost to Discount Leakage — Deal by Deal.

Every uninformed discount is a permanent margin concession — and the patterns compound across hundreds of reps and thousands of deals. Get a live demo of the AI CPQ Pricing Advisor analysing your historical deal data and generating win-rate pricing recommendations for your product and customer mix.

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AI CPQ & Pricing Advisor
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